Jun 142023

Story after story after story has showcased how the intentionally convoluted adtech and data broker market sloppily traffics in all manner of sensitive consumer data, whether it’s your daily physical movements (say, the last time you visited an abortion clinic), your granular browsing habits, your medical history, your household energy use patterns, or even your mental health data.
This massive trove of data is then used to categorize and classify Americans on an increasingly complicated array of criteria in a bid to sling ads and sell products online. Companies collect way more consumer data than is needed, it’s simply not secured in any competent way, and while adtech brokers will happily claim they “anonymize” this data to protect consumer privacy, study after…

External feed Read More at the Source: https://www.techdirt.com/2023/06/14/odni-report-shows-uncle-sam-buys-huge-troves-of-consumer-data-from-brokers-to-avoid-warrants-trample-the-law/


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