I love Malaan Gaudhoop. I believe they are the most exciting incense house in India today. When Alok Pandey got in touch last year to explain that he had set up a new incense business based on utilising the cow dung from the rare and endangered Gaolao cow, which they conserve on the family farm, I wasn’t interested, as I didn’t have positive experiences of cow dung incense. Gau dhoop is the name given to cow dung incense – and it is burned for spiritual reasons rather than aesthetic. However, Alok went on to explain that the cow dung was converted to bio char, so there was no odour from the dung, and that he had spent…
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