Dec 102021

The common “accepted knowledge” these days among many is that the rise of disinformation and conspiracy theories must be driven by social media, and Facebook in particular (with Twitter and YouTube right behind). This theory has always seemed a bit bonkers, and we’ve pointed to multiple detailed, data-driven studies that showed that cable news was a much bigger driver of misinformation than social media. Specifically, it found that conspiracy theories and misinformation and the like didn’t actually “go viral” until after it appeared on cable news.

So, it’s good (but not at all surprising) to find yet another study pointing out the same thing. This one, first highlighted by MediaPost, involved a big survey exploring the spread…

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