The Death of the Mind

Back when Netflix was a pesky upstart trying to claw subscribers away from entrenched cable providers, the company had a pretty lax approach to users that shared streaming passwords. At one point CEO Reed Hastings went so far as to say he “loved” password sharing, seeing it as akin to free advertising. The idea was that as kids or friends got on more stable footing (left home to job hunt, whatever), they’d inevitably get hooked on the service and purchase their own subscription. Execs at HBO (at least before the AT&T acquisition) have stated it doesn’t really hurt these companies’ bottom lines in part because, much like with traditional piracy, there’s no guarantee these users would…

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