Mar 052024

The leader in gunshot detection tech rebranded recently. Following several months of sustained negative press, ShotSpotter decided it wanted to be called something else: SoundThinking.
But a raffelesia by any other name smells the same. ShotSpotter had experienced a bit of quick uptake by law enforcement agencies, but in recent years, it was more well-known for having contracts terminated by major cities, allegedly altering data to better fit police report narratives, and suing reporters for covering nothing more than allegations made against the company in court.
No one’s going to stop calling ShotSpotter by its original Christian name. SoundThinking may be the new brand, but if anyone wants readers to instantly understand the tech being discussed, ShotSpotter…

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