With an estimated 2.5 billion users overall and around 120 million users active daily, YouTube is an entertainment powerhouse and a globally-recognized brand.
Premium products aside, YouTube is free to use. But with around a billion hours of content consumed every day, YouTube has to find ways to make that pay.
The most visible cost to the user is advertising, lots and lots of advertising. Less visible costs include significant user tracking, with an average of seven trackers per YouTube page, according to WhoTracksMe data.
With a growing subset of YouTube’s users becoming more aware of how the platform is monetized, YouTube appears to be paying greater attention to those with a preference to opt out, whether that’s…