We’ve come full rectangle: Polaroid is reborn out of The Impossible Project TechCrunch

More than a decade after announcing that it would keep Polaroid’s abandoned instant film alive, The Impossible Project has done the… improbable: It has officially become the brand it set out to save. And to commemorate the occasion, there’s a new camera, the Polaroid Now. The convergence of the two brands has been in the works for years, and in fact Impossible Project products were already Polaroid-branded. But this marks a final and satisfying shift…

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